Authority lane + the store. ICP: Samantha, 34 — frustrated optimizer. Mirror first, mechanism second, never the ad. (CONTENT_TAXONOMY H1–H6)
No store sync yet — the daily Shopify scrape fills this in.
No ad sync yet — the daily Meta Ads scrape fills this in.
One biological process explained simply. Awareness + saves. No product until slide 6+.
Mirror of Samantha's failed history → the mechanism that explains why it all failed. Highest save/share. Cold-traffic entry.
Maps unexpected symptoms (skin, mood, brain fog, joints) to the gut root. Saves + "that's me" recognition.
Seal → Strengthen → Restore and why the order is the differentiator. Conversion. Product in final 2 slides only.
Deep dive on one ingredient — what it is, the mechanism, the evidence. Catches Samantha mid-Google. Frame before the stat.
Everyday things (plastics, stress, antibiotics, additives) destroying the gut lining. Loss-aversion. Shares + saves.
Jobs you start from the pillars above show up here live.
Nothing awaiting review.
Nothing shipped yet — the queue above is where it starts.
@vitalizednutrition · scraped 9d ago